10 years ago
Is Activewear the New Denim?
NEW YORK, United States — Gap Inc chief executive Glenn Murphy is awfully bullish on the company’s activewear brand Athleta. “I think the trends in the marketplace, when it comes to women and, then, when it comes to performance and how they are dressing in general… they just seem to fit hand and glove and this is a brand that’s resonating for a lot of different reasons,” said Murphy on a February earnings call to discuss fourth-quarter 2013 results...
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