How Polaroid created a world of need-it-now shutterbugs

It's always about the light. Any photographer will tell you that. It was a beautiful December late afternoon in Santa Fe, a place renowned for its unique light. The rocky landscape, faintly dusted with snow, would have been brightly lit in dramatic burnt orange and rose rays refracted from an afternoon sun sinking in the sky. That magical light is the photographer’s best friend and secret weapon. On this day, a little girl was excited as her father snapped away, taking image after image of...

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