How Madden Ratings Are Made

Hunched over a keyboard, surrounded by computer monitors, Donny Moore, 37, controls the fate of the National Football League. Its players throw as hard as Moore wants. They run as fast as he says they should. And the stars of America’s most popular sport aren’t always delighted by his judgments. Carolina Panthers quarterback Cam Newton, for instance, was upset. “I want to talk about my speed,” Moore remembers Newton saying as he clambered into Moore’s cubicle last April.

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