9 years ago
How America Learned to Love the Airstream Again
The company behind last century’s hottest RV has no idea how it became so hip—and profitable—again. Or how to keep that momentum going. Jordan Menzel had separated from his wife two years ago when he sold his Salt Lake City house for $350,000 and needed a place to live. “I didn’t want to buy a home again, and I didn’t want to spend obscene amounts on rent, either,” he says. Biking through town one day, he saw a 1976 silver Airstream for sale on the side of the road.
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