10 years ago
4
Coke Suspends Ad Campaign For Best Reason You Could Imagine
Even while Coke sales are declining, the soft drink giant is still putting its advertising on hold to focus on a more important cause. Coca-Cola announced last week that the company is suspending its brand advertising in the Philippines so that it can donate its entire ad budget to typhoon relief efforts.
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http://www.huffingtonpost.com
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Personally I think Coca Cola will get more brand recognition from the news reports covering their donation efforts than if they were to generate the same with their ads. Its a win win.
As do I...Not that I have any plans to ever drink it no matter what the company does.
Nice job Coke!
That's pretty cool.