A biotech startup is trying to end poaching by flooding the market with fake rhino horns
Rhinos are among the hardest hit by the illegal wildlife trade. The horns fetch high prices on the black market — up to $60,000 per pound, far more than the price of gold. They're used to make elaborate carvings across East Asia and are also believed to have curative properties in some traditional Eastern medicine practices. Pembient, a two-year-old Seattle-based biotech startup, is trying to solve the rhino poaching crisis with a 3D printer and some clever economics.