20% of all Yelp reviews are written by paid shills

How many of the Yelp reviews you read would you guess are forged by the companies being reviewed? MarketWatch reports that 20% of Yelp reviews are fraudulent, typically written by freelance writers...

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bukowsky
+5

That seems a little low.

11 years ago

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  11 years ago
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  - drunkenninja
    +2
    
    Yep, its essentially the biggest flaw of Yelp. They can't figure out the fake reviews because its impossible to do.
    
    11 years ago
    
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    - hxxp
      +2
      
      I wonder how much they actually do to stop it though. How hard can it be to detect a user from Bangladesh reviewing a restaurant in San Francisco?
      
      11 years ago
      
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        11 years ago
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        drunkenninja
        +1
        
        Yep. I bet they got a ton of traffic because of this. However, I think they lost a lot of appeal to those who are looking for accurate representation of businesses and will most likely try and look elsewhere for that info.
        
        11 years ago
        
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