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If you've been struggling to take the number-one spot in the SERPs for a competitive keyword, take a cue from this case study. Dmitry Dragilev shares his team's 8-step methodology for ranking first in a popular niche.

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Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests.

Back in Google’s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link-based surfing, and Google no longer needs a proxy — so what, in 2017, is the point in links?

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March 7, 2017 will not be forgotten any time soon (at least for SEOs). That’s when a major algorithm update rolled out that impacted many sites across the web. It was named Fred (unfortunately) and there was quite a bit of controversy surrounding the update. Google finally confirmed the update, which is great, but there was so much obvious impact that a confirmation almost wasn’t necessary. Some sites lost 50-60% of their Google organic traffic overnight (with some losing up to 90%). I’ve ...

How have local SEO priorities changed, what's the best way to rank in a local pack, and what's the #1 local ranking factor according to the experts? Answers to these questions and more are addressed in the results of the 2017 Local Search Ranking Factors Survey.

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Imagine that some sites might be ranked by Google based upon how their databases might answer queries

Page speed is a ranking factor in Google's mobile-first index. Read what this means for your site and how to deal with it best!

Ever wanted to hear answers to your SEO questions straight from the mouths of Googlers? Columnist Eric Enge recaps a session from SMX West where audience members were able to ask Google anything.

From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Definitive Guide To Local Search Ranking Factors. PRESENTATION: Reverse E…

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Many SEOs have sought to obtain placement within a featured snippet or answer box in the search results pages, but how does one achieve that? Contributor Bill Sebald shares his experiment in pursuing the answer box.

Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company's advice is in their best interest, not yours -- so make sure you understand the nuances.

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As you know, we finally received real confirmation this past Friday on the March 7th/8th update named the Google Fred update, which I believed targeted low value content sites.John Mueller actually sp

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A year after the last Quality Rater’s Guidelines were released by Google, we have a brand new version.  And it has some pretty interesting changes - Google is explicitly declaring fake news sites as low quality.  And among the other sites being targeted?  Those that use clickbait and those with d…