If you buy these jeans, you’ll never have to worry about washing them
We scratched our heads in disbelief when the Levis CEO, Chip Bergh, proudly proclaimed that he hadn’t washed his pair of jeans in over a year. How could he live like that? Didn’t he have any sense of personal hygiene? Was he immune to the swathes of bacteria that must have accumulated on the fabric? Yuck.