2015 Was the Year We Started Buying Phones Like Cars
For years, the process of buying a phone remained largely the same. You paid $200 for a flagship, or nothing for a clunker, and in exchange agreed to ride out a two-year contract with the carrier offering the best deal (or service) at the time. All that went away in 2015. People don’t buy phones like they used to. Now they buy them like cars. The key difference between how people bought phones then and now is consumers know what a phone really costs.