I think so too. I really loved the Zune system and it was so ahead of its time, but they discontinued it. I feel like if MS had put time and money into improving Zune (both hardware and software) and the Zune Pass model, it could be one of the top competing services today. (Hey, I still use my Zune HD!) Instead, they phased it out and made the functional yet feature-lacking Xbox Music, that basically no one uses because Spotify has taken over the industry.
Here's to hoping MS makes some better decisions on the entertainment side of things soon.