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‘Crypto influencers’ getting paid in dollars reveals the industry’s sleaziness
Cryptocurrencies started to gain popularity long before last week’s release of a ‘shill price list’ for influencer promotion. In his new column, Samuel Scott looks at the history of crypto marketing and interviews people including Brian Shuster, who invented pop-up banner ads in the 1990s before later creating the Utherverse metaverse platform and a planned Uther Coin.