The Dos and Don’ts of Celebrating the Holidays on Social
I’ll be the first to admit that I love celebrating the holiday season, or really any holiday for that matter (yeah, even the made up ones like national fro-yo day). But as a brand marketer, I sometimes cringe when it comes to holiday planning meetings because we’re forced to find the right line for our brand -- between overly cheery and invasive and being called The Grinch for not doing anything. To help you, I’ve compiled a list of dos and don’ts for brand marketers looking to celebrate holidays on social media.
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