9 years ago
Best and Worst Branding of 2014
Great branding is more than a logo. It’s more than a list of acceptable fonts, too, or even some 100-page pdf containing everything from measurements on proper margins to deep verb-subject-adjective explorations on writing the proper "voice." Great branding is really the DNA of product or company, manifested through various media in ways that the public can recognize and understand.
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