Aaron Draplin Takes On a Logo Design Challenge
Most logos aren't designed in fifteen minutes, but most designers aren't Aaron Draplin. Aaron's a Portland fixture by way of the Midwest, the owner of Draplin Design Co., and an advocate of "blue collar" design: design that works. Here he takes our logo design challenge, creating a dozen iterations of a logo for a fictional construction company.
Join the Discussion
Very cool video, damn this guy is GOOD at what he does.
Yep. Very impressed with how well he narrates his process too.
Hell yeah, very smooth, calm and understanding. It's got great flow, I really enjoyed watching him work.