10 years ago
7 Reasons Why Social Media Analytics Suck
Just a few years ago, businesses stumbled in the dark trying to make sense of their social media marketing efforts because they lacked metrics for systematic assessment. Today, businesses fare much better with social media analytics from Pinterest, Facebook, Twitter and a host of cross-platform analytics tools. Some are even free or very low cost. But, businesses still struggle to prove the ROI of social media marketing and optimize their strategies and tactics.Why?
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