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Toyota Made Its Key Fob Remote Start Into a Subscription Service
Remember when BMW wanted to charge drivers to use Apple CarPlay? How about the subscription required for the Mercedes EQS's rear-wheel steering functionality in Europe? It turns out that luxury marques aren't the only ones looking to cash in on that sweet, sweet software as a service cash: Toyota has been testing the waters by making the remote start functionality on your proximity key fob part of a larger connected services subscription.