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Complaining about winter is one of the few remaining bastions of reliably safe small talk. Some people protest—I absolutely love freezing—but most will happily engage in winter bashing. In addition to widespread access to heated homes, offices, and vehicles, new industries continue to emerge on the promise of combatting winter. Moisturizing skin-care regimens are sold as the only way to keep our skin in one piece, and massive down coats are deemed necessary for spending even a few minutes outside. Sun-imitating lamps and vitamins promise to help us maintain a will to live.