Why Google Is Willing to Pay Apple $12 Billion Per Year
Apple receives a lot of money from Google just for making it the default search engine in Safari on iOS and macOS devices. Last year, the Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL) company reportedly paid Apple $3 billion for the preferential placement. That number may have tripled this year, according to analyst Rod Hall as reported by Business Insider (link behind paywall). Hall says that number will rise to $12 billion next year.
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