"Ad Mongers"? You mean people who want to make some money back for their hard work, which they provide to you for FREE?

It hardly matters if you're actually going to buy it. If you're not viewing ads, the owners of the sites you're browsing are not getting anything back whatsoever. If you are, you're supporting the people who worked to deliver that content to you, for free, may I reiterate.

Just because some people want to lose money for the benefit of the public doesn't mean everyone wants to, or CAN do, for that matter.

"Archaic business model"? What's your alternative? Donations are almost out of the question. Don't rely on people's generosity. The other option is to have to pay to access the content. We don't want that, do we?

Muting and looking away from TV ads is different. The broadcasters are still gaining ad money, whether or not you're actually looking at the television. If you block ads, the content providers get nothing.

"Now if you pay me $12,000 a year,I'll look at your ads all you want,otherwise,forget it." You ARE getting paid! Your "payment" is the content that the providers are giving you, again, for no money out of your pocket.

"At the end of the day,it's my computer,not your computer and I decide what goes on it." Did you write all of these websites yourself? Because I think the creators should have a say in what goes on THEIR pages. Sure, a custom style is okay, but denying them money just so you don't have to see a flashing box is a different matter.