How Disney and Lucasfilm Are Remaking Star Wars in the Image of Marvel Studios
The day Disney acquired Lucasfilm in 2012, the company wasted no time making clear what it was buying for $4.05 billion, announcing three new Star Wars movies were already in the works. In a shareholder call the day the deal was announced, then-CEO Robert Iger laid out the company’s ambitions: “Our long-term plan is to release a new Star Wars feature film every two to three years.”
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