Broadband speed ads face new rules
Advertisements for broadband speeds that breach rules set to take effect on 23 May will be banned, the Advertising Standards Authority has said.
The ASA's new rules require providers to include a median average speed for the service between 20:00 and 22:00.
Providers will no longer be able to advertise "speeds of up to", which currently can be available to just 10% of their customers.
And they will have to give details of any limitations that may affect speed.