Amazon Turns to More Free Grocery Delivery to Lift Food Sales
Amazon has yet to find the key to unlocking huge grocery sales. Now, the company is trying a new tack: free delivery for more people. On Tuesday the company announced free two-hour grocery delivery for Prime members in more than 20 major metropolitan areas. The changes eliminate what had been a monthly $14.99 fee for people shopping on Amazon Fresh, its online grocery service that delivers milk, eggs, seafood and other perishable products from its warehouses.
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