8 years ago
How "Star Trek" Created, Lost, And Won Back Its Devoted Fandom
On a cool, bright afternoon in late May, Gen X’ers and twentysomethings, grandparents, teenagers, and at least one baby lined up on a narrow sidewalk outside the Paramount Pictures studio lot in Los Angeles. Some of them wore suits; others came in T-shirts and jeans. A handful sported bright red, yellow, and blue shirts with a soaring, asymmetric chevron over their hearts. A few had notably pointy ears. They were, unmistakably, Trekkers, or Trekkies, or just, you know, Star Trek fans.
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