9 years ago
4
Bell employees planted glowing online reviews of new Bell app
As soon as Bell Canada launched a new version of a phone app last week, the response online was electric; it quickly garnered glowing, five-star reviews on Apple's iTunes App Store. CBC News has learned that some of those rave reviews were planted. Possibly half a dozen or more were written by Bell Canada employees – many in senior positions – none of whom disclosed their affiliation with the company.
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At least the iPhone actually gets a proper app. On Android, you're forced to download Bell's app which just opens up your browser to Bell's website.
Ouch, so the app is just a forward to the website... nice.
They are at a disadvantage if they don't do it but their competitors do.
No one should be doing this, its just bad practice. Some will get caught, others will slip through the cracks.