5 years ago
Apple CEO Tim Cook 'I Do Think Price is a Factor' in Declining iPhone Upgrades
During today's earnings call for the first fiscal quarter of 2019, Apple CEO Tim Cook was asked whether he thought that the pricing of the iPhone XR, XS, and iPhone XS Max was too high. In response, Cook said that while he didn't feel that was as much of a factor in the United States, it was an issue in emerging markets.
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