The content planner is the architect of a building, whereas an SEO content writer is the Engineer who builds the building. Many times, the SEO content writer plays an integral part in using their expertise to develop a content plan.

While a content plan helps businesses determine business goals and develop a strategy to achieve those goals. SEO content writing is actually executing that plan while making sure you rank higher on the SERP, as 75% of users never scroll to the second page of the SERP.

Moving forward in this blog, you will know about the importance of professional SEO content writers in making your content plan successful.

Contribution of SEO Content Writing in Executing a Content Plan

An SEO content writer knows the content optimisation game and can execute the content plan into a proven working strategy. Here is a list of areas where an SEO content writer plays a role.

Defining Your Goals and Objectives

The conversion journey starts as soon as a reader gets into a blog. Writers provide valuable information, identify pain points and provide a solution in an organised manner to execute their blog. This makes people click on a CTA and helps businesses reach their goals.

Understand Your Target Audience

Good SEO content writers can identify a business’s target audience based on their products/services and topic. They further optimise their tone of writing and depth of information as per their target audience. This personalised touch helps to increase conversions and execute the content plan.

Establish a Unique Brand Voice

One of the biggest concerns during a content plan is developing a unique brand voice and avoiding plagiarism, ensuring that your content is not someone else’s copy. Content writers know how to integrate a finesse in their writing style as they can create a unique brand voice for their content in all content writing examples.

Make it Rank on the SERP

The most integral job of an SEO content writer is to try to make every article rank higher on the SERP. However, only incorporating the keywords helps it rank. Various factors such as Keyword difficulty, the business’s DA, the Article’s word count, etc, affect its rank. A SEO writer knows how to read their competitors and find a way to outrank them.

Follow the Content Calendar

Maintaining a content calendar and publishing content regularly is the key to a successful content plan. However, businesses often break this schedule to do other important tasks. This is why most businesses hire content marketing agencies to keep their content schedule in line.

Update Previous Articles

You need to make periodic updates on previously written blogs with newer information to maintain rank on the SERP, especially for SAAS content writing, where new updates are frequent. Professional content writers can monitor and keep track of this information and update those articles whenever necessary.

Why is SEO Content Writing Important for a Successful Content Plan?

An SEO Content writer can act as a business’s voice, speaking for them and making sales for them through their content. Now, this is a big asset for companies. Here is a list of reasons why SEO content writing is important for a successful content plan.

Maximise Reach and Visibility

71% of B2B businesses highly rely on online search visibility to make sales. Apart from choosing and incorporating keywords all over your article, there are many other tricks SEO writers use to rank your article higher in the SERP.

Builds Authority Over Competitors

Having your article ranking higher on the SERP generates authority and loyalty in the audience’s minds. Moreover, consistently posting articles as per the content schedule helps to increase your overall digital presence and DA.

Measurable Results

SEO writers are proficient in using SEO tools like Semrush, Moz and Wordstream. They use these tools to measure the content performance and recommend changes in the content plan for better results.

Time and Cost Efficient

SEO content writers are experienced in what they do and can produce top-quality files in one go. This helps to maintain the efficiency of the content marketing journey and prevent reworking on files and making last-minute changes.

Tips To Write SEO Content Based on Your Content Plan

SEO content writing is a way to develop and optimise an article for the search engine bots to crawl and index it while making it relevant and valuable to the readers and incorporating the business goals while writing. Here are some tips for you to write fully optimised content based on the content plan.

Know About the Topic

Research on your topic and get to know the basic gist of the content you are going to write. This allows you to choose your keywords that easily align with your audience’s search intent.

Do Keyword Research

Once you know your topic, do a keyword research using tools such as Semrush, Moz and Wordstream. Consider factors such as search volume, PKW difficulty, and your business website’s DA.

Choose Your Keywords Smartly

Make sure you keep a balance between your business website’s DA and the keyword difficulty of the keyword you choose. Remember, if you write a great article using a high search volume keyword with a high keyword difficulty but a low DA, there is a high chance your article will not rank.

Satisfy Your Search Intent

Make sure the meaning of the keywords you choose aligns with your topic. Search intent is the reason why users search for your keywords. The 4 types of search intent are Informational, Transactional, Commercial and Navigational.

Create Quality Content

Make sure you incorporate your primary and secondary keywords naturally throughout the article. Forced keyword incorporation can mean you deviated from your topic, or your choice of keywords was wrong in the beginning.

Don't Write For The Search Engine Alone

Your target audience is the people who are reading your blog, not the search engine; it is just the medium. Make sure you optimise your articles for readers as well as the search engine.

Properly Structure Your Content

Avoid large paragraphs and try to break them into H2s and H3s to provide the information in the most readable way possible.

Add Internal Links

Internal links are hyperlinks that you add in an article to direct your audience to other relatable pages on your website. This helps to increase user sessions on your website and execute the content plan.

Should You Outsource SEO Content Writing for an Effective Content Plan

Outsourcing content creation is a common practice among businesses. Around 84% of companies outsource content creation and management to third-party agencies. Most of these businesses experience a greater ROI and efficiency in costs and time management.

Outsourcing content writing from top SEO content writers in India can help you develop a unique brand voice among your competitors and ensure regular posting. Moreover, Professional content writers know how to lure your audience to buy your product/service and hence, enhance your conversion rate.

So, if you have a content plan with known objectives and a set budget, you must choose to outsource it to a credible content writing agency in India.

Final Thoughts

Developing a good content plan is the key to a successful content marketing journey. However, experienced SEO content writers are the ones who execute the content plan in the best way possible. Many times, writers with SEO content writing skills play a big role in developing a content plan, provided they have experience in that field.