The revolutionary rise in technology and media gave birth to digital marketing. Most people use a device these days for the maximum part of their day, whether it is for work or entertainment. It is the best opportunity for businesses to grow their reach, sales and authority. Digital marketing is one of the most effective, accessible, and cost-efficient marketing platforms out there. Most platforms let you market for free to some extent. Why should you not utilise this opportunity full-fledgedly? Digital marketing can be very productive at low costs. However, executing these marketing activities can be time-consuming and requires a certain level of knowledge and creativity. That is where a Digital marketing consultant is required. Let’s know how they can make your business productive.

What is Digital Marketing?

All marketing activities that you do using the internet are digital marketing activities. Whether it is a WhatsApp ping or an email. These activities include all digital channels such as Google, websites, email, and various types of social media platforms. These platforms can help you to spread your reach to newer customers, generate brand awareness and raise your business’s authority to gain permanent growth in sales.

Types of Digital Marketing

Digital marketing is a bigger picture which can be difficult to incorporate and understand all at once. Here is a breakdown of the different types and benefits of digital marketing.

• SEO or Search Engine Optimisation For Website Posts

SEO is a set of optimisation techniques that can help the search engine’s search bots to easily find and understand your content and index it to present it to relevant people.

The SEO optimisers draw conclusions from extensive research and make necessary decisions to strengthen their domain authority and increase their organic traffic.

• Content Marketing

Content marketing is providing insightful and valuable information to the readers. Most of the time, this content is relevant to the content provider’s product or services. This helps the businesses to gain people’s trust and convert them into loyal customers.

SEO plays a big role in a successful content marketing journey. Not only in content marketing, SEO is a mover of most digital marketing instruments out there.

• Social Media Markerting

This marketing technique involves driving traffic and brand awareness through social media platforms such as Instagram, Facebook, Twitter and LinkedIn. Most people use social media these days for their content consumption. This is a great opportunity to make your marketing worthwhile.

• E-mail Marketing

Most businesses use this very effective marketing technique to spread their online reach and generate sales and conversions. A digital marketing consultant can make sure of minimum bounce rates and execute a successful email marketing journey.

Who Is a Digital Marketing Consultant?

If digital marketing is an art, a digital marketing consultant is an artist. These professionals provide digital marketing services for businesses, helping them to increase their online reach, sales, brand awareness and authority.

They conduct extensive research on a business’s condition. Dig out ways to improve their performance by using the right marketing platforms in the right way.

Digital marketing consultants handle everything from optimising their website for search engines to creating a marketing strategy and implementing it in the best way possible.

What does a Digital Marketing Consultant do?

Everyone can make a post online. However, this is a competitive marketing platform where you not only have to raise awareness about your product but also convince people why it is the best option for them.

Here is a list of services that a digital marketing consultant provides.

• Conduct research and provide digital marketing tips to businesses to improve their online performance.
• Measure their online ranking and business condition and provide suitable marketing strategies.
• Help businesses run those strategies effectively by optimising their posts.
• Develop worthwhile paid adve- rtisement services for businesses that are willing to invest in ads.
• Other services include SEO, advertisement designing, strategy development, web designing. They utilise tools such as Semrush and Moz to improvise their work.

What does a Digital Marketing Consultant do?

Everyone can make a post online. However, this is a competitive marketing platform where you not only have to raise awareness about your product but also convince people why it is the best option for them.

Here is a list of services that a digital marketing consultant provides.

• Conduct research and provide digital marketing tips to businesses to improve their online performance.

• Measure their online ranking and business condition and provide suitable marketing strategies.

• Help businesses run those strategies effectively by optimising their posts.

• Develop worthwhile paid advertisement services for businesses that are willing to invest in ads.

• Other services include SEO, advertisement designing, strategy development, web designing. They utilise tools such as Semrush and Moz to improvise their work.

List of Top 5 Digital Marketing Consultants in India

Now, you know the importance of having a professional consultant. So, here is a list of the top digital marketing consultants in India who can provide great services at reasonable prices.

1. RankZ

This digital marketing agency specialises in recognising setbacks in your marketing campaign and providing tips to improve the campaign's performance. It is one of the most renowned service providers in their field.

Services provided:

• Social media marketing
• Website development
• PPC (Pay-Per-Click) marketing

Recognised Clients:

• Rentmojo
• Decathlon
• ICICI Bank

2. WAT Consult

This company is a part of Dentsu International and its headquarters are in Mumbai, India. They help businesses to improve their brand authority all over India since 2007.

Services Provided:

• SEO
• SEM
• Digital Marketing
• Social media marketing

Recognised Clients:

• Godrej
• Mahindra
• TATA
• Bajaj

3. Growth Hackers

This digital marketing consultant agency specialises in services such as organic traffic generation and other growth-stimulating marketing services. They provide services all over India with their headquarters in Bangalore.

Services provided:

• SEO
• Traffic generation
• WordPress content development
• Business lead generation

Recognised Clients:

• RBL Bank
• Godrej
• Universal Robots

4. Deepak Kanakraju

Deepak Kanakraju is well known as Digital Deepak who provides consultancy services in digital marketing, having their headquarters in bangalore. They have great professional experience in both B2B and B2C marketing activities. Deepak is also popular for being a TEDx speaker, digital marketing trainer and author.

Services Provided:

• Digital marketing consultancy services
• Content marketing
• Blogging
• Marketing training

Recognised Clients:

• Razorpay
• Practo
• Instamojo

5. Ankit Malik

Ankit is a popular blogger and gaming enthusiast based in the UK. he is considered as one of the brightest digital marketing strategists. He excels in social media campaigns and provides ideal growth campaigns in both paid and organic marketing strategies.

Services provided:

• Digital Marketing
• Social media marketing
• Website development

Recognised Clients:

• HBO India
• Lufthansa
• Yatra

Final Words

In this era of an extremely competitive business marketing environment. It is not easy to get your brand recognised on the web without the help of professional advice. A digital marketing consultant can help your business to grow online reach, provide online sales and develop brand loyalty and authority.

Their In-depth knowledge and strategic marketing techniques will play a big role in getting you where you want to be. Most businesses take help from these professionals to make their marketing journey more efficient and worthwhile.