11 years ago
3
Stealth marketing: Microsoft paying YouTubers for Xbox One mentions
The line between traditional, paid advertising and organic editorial content on the Internet can sometimes be hazy. A recent stealth promotional campaign between Microsoft and Machinima highlights just how hazy that line has become, and how behind-the-scenes payments can drive ostensibly independent opinion-mongering on by users on services like YouTube.
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They gotta close the gap between them and the PS4 somehow. Sony did something similar a few years back.
Seems like basic advertisement strategy to me
Soon news and ads will be indistinguishable.