10 years ago
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6 Tech Company Slogans That Mattered
Intel's always been a bit of a brand machine—remember the "Intel Inside" stickers?—and on Tuesday it upheld that tradition. In a pivot from the sort of stodgy "Sponsors of Tomorrow" slogan, the company is going with the hacker-friendly "Look Inside." How much can a new slogan really matter, though? A lot, if history is any guide.
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Google's "don't be evil" is way out the window at this point.
I guess it was a temporary thing while they were small and nimble to compete vs the "evil" big corporations, now that they are one themselves I don't think they need to uphold their own promise.