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YouTube Already Knows How to Stop Serving Toxic Videos
Vox has an explainer today about how YouTube automatically steers users toward deranged and conspiratorial videos, even if the users have started out with perfectly ordinary interests. This has been explained before, but it keeps needing to be explained because it’s so incomprehensible in normal human terms: YouTube’s algorithms, which are built to keep people watching as many videos and video ads as possible, have apparently followed that instruction to the conclusion, as Zeynep Tufekci wrote in the New York Times, “that people are drawn to content that is more extreme than what they started with—or to incendiary content in general.”