6 years ago
Make relationships, not things.
Brands think of content as another product to create, but content isn’t a thing. Content is a relationship. This statement has the whiff of woo woo, but allow me a moment to convince you of its simple truth. Because once you’re convinced, you’ll be free to stop deliberating about what to make, or how to make it, or whether it will go viral, and instead realize this one, simple truth...
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