Nice link! I've been yelling this same thing for months now. Facebook video is a sham and when they say that a video is being "viewed", they mean that it went for at least 3 seconds. This is not a view, but Facebook just wants to show marketers numbers that video "works" and that more people should post them there.
Youtube will be king for the forseeable future of marketing. I don't trust Facebook at all when it comes to analytics and metrics.
Nice link! I've been yelling this same thing for months now. Facebook video is a sham and when they say that a video is being "viewed", they mean that it went for at least 3 seconds. This is not a view, but Facebook just wants to show marketers numbers that video "works" and that more people should post them there.
Youtube will be king for the forseeable future of marketing. I don't trust Facebook at all when it comes to analytics and metrics.