See Apple’s wild new iridescent store, two years in the making

Apple’s newly renovated Fifth Avenue store had better be stunning—fans have been waiting long enough for it. But a first glimpse of the long-awaited renovation project, which began in 2017, suggests they won’t be disappointed. While the building remains a construction zone, Apple has unveiled the exterior of the store. The existing, 32-square-foot glass cube that tops the largely underground retail space looks the same—except now, the glass is covered in an iridescent coating that reflects all colors of the rainbow, filling the busy street with color and light.

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