Epic’s Fortnite fight against Apple and Google is bigger than greed
It’s easy to roll your eyes at Epic Games’ “Nineteen Eighty-Fortnite” ad, which parodies a 1984 Apple commercial about the company’s fight against a monopoly. Can a gaming company valued at $17.3 billion really act like it’s an underdog sticking it to the man? Then again, the alternative — rooting for Apple — doesn’t seem much better. Apple is the most valuable company in the world; surely it can live with taking a smaller commission from products sold on its storefront.
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