8 years ago
4
Fine Brothers spark fury with YouTube trademark attempt
The creators of one of YouTube's biggest channels have sparked fury over plans to trademark and license a popular video format. The Fine Brothers produce a popular series of "reaction videos", in which people watch online clips and respond. On Tuesday, they revealed a scheme to let other video-makers use assets from their version of the format. But they have faced a backlash from viewers for trademarking "react" - a term widely used by other creators.
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The first time I saw this type of videos, it reminded me of Japanese TV shows. For many years, it has been standard for them to have something appear on the main stage or on video and have small screens focusing on celebrities´ faces to get their reaction to what is being seen.
Smart move. Would have been even smarter to avoid coming up with whacky ideas like that in the first place though.
So true,but hindsight is 20/20 don't cha know.
I'm just glad they redacted the whole thing- they backpedaled REAL fast when they realized that the Internet wouldn't stand for this- they lost thousands of subscribers in a matter of hours.