8 years ago
How Ipsy Founder Michelle Phan Is Using Influencers To Reinvent The Cosmetics Industry
With 1.5 million Ipsy subscriptions (at $10/month each) and after raising $100 million in Series B funding, Ipsy is changing the way the cosmetics industry approaches consumers. Ipsy has invested into a network of 10,000 amateur beauty vloggers, generating 300 million in social media views per month for Ipsy. [Additional Links in Snap]
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Sep 14, 2015 - YouTube star Michelle Phan’s beauty startup Ipsy raises $100 million
YouTube celebrity Michelle Phan’s startup Ipsy, which sells monthly subscriptions to “Glam Bags” full of beauty products, has raised $100 million in Series B funding from TPG Growth and Sherpa Capital. -
Mar 31, 2015 - How Ipsy, Michelle Phan's Million-Member Sampling Service, Is Giving Birchbox a Run for Its Money
Ipsy, which charges users $10 per month for a ‘Glam Bag’ full of five sample-sized beauty products, just crossed the 1 million subscriber milestone, says CEO Marcelo Camberos -- a former Funny or Die exec who co-founded the company with Phan in 2011. -
Reddit - "How do companies like Ipsy, Julep, and Birchbox make money?"
Reddit user Way_Harsh_Tai goes into an in-depth explanation of how beauty subscription boxes make their money, including numerous links to various sources to back up their logic. A great read and look into the nature of the beauty industry.
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