But then Lush could take them for damages after spending money on advertising promoting the new URL. Google are in a tough spot, but in all honesty, there's no "algorithm" that would randomly reassign a URL. That was manually done after a complaint where Lush stated that the original owner was squatting on their established brand name.
But then Lush could take them for damages after spending money on advertising promoting the new URL. Google are in a tough spot, but in all honesty, there's no "algorithm" that would randomly reassign a URL. That was manually done after a complaint where Lush stated that the original owner was squatting on their established brand name.