10 years ago
That Millennial Marketing Verve
Last summer, a dozen people, mostly in their late teens and early twenties, crowded into a living room in Aldan, Pennsylvania, a small working-class suburb outside of Philadelphia. They toggled back and forth between smartphones and tablets while they downed an energy drink called Verve. "Did you know Red Bull and Monster can stay on the shelf for more than four years?" one guest told another.
Continue Reading
http://www.theawl.com
Join the Discussion