10 years ago
1
'Genericide': Brands destroyed by their own success
Turning a product into a household name is the stuff of corporate dreams. Isn't it? Not necessarily. Think Hoover, Jacuzzi, Frisbee. When was the last time you "vacuum-cleanered" the front room, took a dip in a "whirlpool bath", or played in the park with your "flying disc"?
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Safest way to prevent this is to add the word "Brand" to the back. Just like the Band-aid Brand jingle.