I don't think this is necessarily true. I'm a 20-something, so the perfect target demographic to be buying tech gadgets, but I am still old enough that smartphones weren't really a thing until I was halfway through college.
That means I am in a generation that got excited about watches when we were kids (how many functions does your Timex Ironman Triathlon watch have??) but then also became one of the first groups to buy the iPhone and its competitors in droves.
Thus, I think the iWatch flop is a failure of marketing and/or feature sets, not due to the fact that the target demographic can't or won't get excited about watches. And hey, maybe it's just not the right time yet. You know what one of the coolest features would be for a smart watch? An NFC chip so I can pay for stuff with my wrist. Unfortunately a lot of retailers have shut off their NFC payment systems to try to starve out Apple Pay. If NFC payments were more widely accepted, that would be a killer feature that would almost justify a cheaper smartwatch all on its own. There are probably other things I can't even think of because the tech isn't quite there. It could be that it's just not quite the right time for a smartwatch to really be successful.
I don't think this is necessarily true. I'm a 20-something, so the perfect target demographic to be buying tech gadgets, but I am still old enough that smartphones weren't really a thing until I was halfway through college.
That means I am in a generation that got excited about watches when we were kids (how many functions does your Timex Ironman Triathlon watch have??) but then also became one of the first groups to buy the iPhone and its competitors in droves.
Thus, I think the iWatch flop is a failure of marketing and/or feature sets, not due to the fact that the target demographic can't or won't get excited about watches. And hey, maybe it's just not the right time yet. You know what one of the coolest features would be for a smart watch? An NFC chip so I can pay for stuff with my wrist. Unfortunately a lot of retailers have shut off their NFC payment systems to try to starve out Apple Pay. If NFC payments were more widely accepted, that would be a killer feature that would almost justify a cheaper smartwatch all on its own. There are probably other things I can't even think of because the tech isn't quite there. It could be that it's just not quite the right time for a smartwatch to really be successful.