Frozen. I mean, what kind of ocular narcotics are they pumping into the kids through that movie?

On a (somewhat tangential) side note, I'd say that most of the popular (and usually slightly more expensive) consumer goods get away with continually giving less for more largely due to the pervasive science of marketing. Imagine that you have a field of psychology that for the past 150 years has put all of its efforts into streamlining the emotional manipulation to buy what you otherwise did not need or even necessarily want. Try living in a developing country for a year and then come back to an American grocery store. If you're anything like me, you'll spend an hour tortuously trying to decide what salad dressing to buy and ultimately be miserable with whatever you ended up choosing. The effect fades over time, but it's initially a powerful and unsettling contrast.

Approximately once per week, I'll take 10 minutes out of my day to read to the comments to an article (typically political) on any one of these news sites. It's somewhat of a morbid fascination - akin to visiting a freak show. However, one can really only take in limited doses of such unrelenting assaults on logic, decency and the English language before the risk of developing a brain tumor starts to exponentially increase. I was not scheduled for such a visit into the absurd, but this article just adjusted my schedule so thank you for that.

But in all truth, when reading these comments in bulk, I force myself to believe that most of them are lulz-motivated automated bot responses and not the voice of America. To believe that this is what qualifies as genuine discourse for so many people is simply too depressing to acknowledge.

Leave it to people with irrational ideas to behave irrationally. Unfortunately, merely vilifying these people is what backs them into the corner and ultimately results in their lashing out in more aggressive ways. Science suffers in its discourse with people like this in that it consistently fails to deliver its message to the emotional. The best science is objective science, but this rarely translates to the people who are hyper-reactive to their perceptions (real or otherwise). I'd say that governments need to do a better job in combating the anti-vax PR campaign, but then again, we're losing the social media PR campaign against ISIS, a group that among other atrocities is known for cutting the heads off non-believers. So to say that our governments don't specialize in marketing would seem to be a bit of an understatement.