9 years ago
3
Ubisoft Explains Why Digital Games Stay More Expensive Than Physical
Why do digital versions often cost twice as much as physical ones in the months after their launch?
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http://www.gamespot.com
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Here is the money quote:
We are actually more aggressive on the PC side where digital is very, very strong. We tend to be more conservative on the digital side for more console and more flexible on PC.
So, for PC games where there is a strong market (eg. more competition) they have to lower prices more aggressively. On the console market where digital distribution is locked to the store of the console maker (eg. no competition) they have no basis for reducing price, because your only option is to buy a physical copy.
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Makes sense. Imagine if we had digital marketplaces on PS4 or XB1. We're obviously a long way off considering the market structure today, but it would be nice to have competition in every corner.
So in other words they're just trying to rip console players off as much as possible since they don't have much of a choice of where to get their games from. I guess it makes sense from a business standpoint, but it also seems rather scummy :/
Wow, even they didn't expect it to do well.