Who Wins in the Battle of Influencer VS. Advocate Marketing - Social Media Explorer

The headlines are scattered with the aftermath and debated value of the social influencer. Kim Kardashian made network news headlines with the story where she and the manufacturer of Diclegis, a morning sickness drug, were warned by the FDA for Kim’s glowing one-sided promotion of the drug with blatant disregard for the minefield that is pharmaceutical advertising.

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