8 years ago
2
Twitter's New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns
Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl or elections. Today, Twitter is launching new ad products that make it easier to promote around such peak times.
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From a marketer's standpoint, this will be invaluable to small businesses still experimenting with social media advertising.
From a user's standpoint... I'm not looking forward to the endless "Are you watching the #Superbowl? Come buy our completely unrelated product instead!" messages.
I feel you on that influx of irrelevant ads, but I would think that the Twitter algorithm or marketers trying to promote to you already know your purchasing behavior, so it would be something you are interested in already, just a bit unrelated to the event.