• KempfCreative
    +2

    I love the design direction Google has been going since they created the idea of material design. Bringing a sense of 3D space while still embracing the opportunities (limitations) of the flat screen was truly a stroke a genius for the team at Google.

    That being said... I don't feel that this is needed. The web is already homogenized enough when it comes to design, and having a bunch of developers 'materialize' their sites for no reason other than to follow the Google design trend doesn't add anything to the inherent usability of the web. Just slapping on skins to existing designs is not the material design way. If you had to deal with a lot of interaction and multi-level app-like user flows, then this might be more appropriate (if you haven't already wireframed those interactions).

    Furthermore, do you really want your website to look like a Google property? Is that the branding you are looking for? Doubtful.