80% of first purchases on Ashley Madison were a result of a man trying to contact a bot
When men signed up for a free account, they would immediately be shown profiles of what internal documents call “Angels,” or fake women whose details and photos had been batch-generated using specially designed software. To bring the fake women to life, the company’s developers also created software bots to animate these Angels, sending email and chat messages on their behalf. If a man wanted to read or respond to them, he would have to shell out for a package of Ashley Madison credits.
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