6 years ago
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Wall Street is freaking out as EA caves again to social media outrage over its ‘Star Wars’ game
Angry gamers are winning the war against Electronic Arts' in-game money-making strategy in its new "Star Wars Battlefront II" title. Wall Street is taking notice and lowering its expectations for the video game's financial prospects. The company announced Thursday it is temporarily turning off all in-game purchases in "Star Wars Battlefront II" in response to the negative sentiment from the gaming community.
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It's way more likely the only reason they backed down at all is because of Disney getting a little antsy. Star Wars has a big movie coming out in a few weeks and it's just bad business to have the brand tarnished before that. You let the movie rack up 4 weeks of profits and then suddenly the DLC is back and badder than ever.
Key word is "temporarily". Outrage goes down, Christmas presents bought, after the first of the year when it can't be returned, it gets turned back on.
It's EA, Screwing customers is their business model.