8 years ago
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Reviewers for 'Shadow of Mordor' Were Paid Off, Says the FTC
Turns out there might not be ethics in gaming journalism, after all. A new order by the Federal Trade Commission might give GamerGate reason to pick up pitchforks again. Warner Bros. has just settled with the FTC over charges that it “deceived consumers” during the marketing campaign for 2014’s Middle-earth: Shadow of Mordor. Per the FTC, Warner Bros. failed to disclose it paid online influencers, like YouTube phenom PewDiePie, to positively promote one of its games in content presented as “reviews.” As a result, the FTC has proposed Warner Bros. must be upfront about paid marketing in the future...
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Very cool stuff happening with advent of streamers and youtubers. PewDiePie has a little bit of a video in response apparently. I think the next hurdle gaming will have to cross before becoming mainstream is how the "big names" handle the bad press. PDP did not seem pleased seeing his name everywhere associated with negativity via "gaming journalism" but he's not entirely throwing a fit about it atm. But in the same token maybe making a big deal out of it and going nuclear will push the gaming industry into that next level of cultural grip. It's worked for many celebs in the past.