I can see what they're trying to do, but a lot of celebrities are busy and/or have better things to do than sit on Reddit and post. I get it, but I also don't mind the one-off sessions; it's an intimate look into the life of that celebrity that you won't normally get in the average PR interview. Questions from fans, etc. Assuming, of course, it doesn't go all Woody Harrelson / Rampart, where the whole thing was to push the film. I feel this is a case of "trying to fix something that isn't necessarily broken."
I can see what they're trying to do, but a lot of celebrities are busy and/or have better things to do than sit on Reddit and post. I get it, but I also don't mind the one-off sessions; it's an intimate look into the life of that celebrity that you won't normally get in the average PR interview. Questions from fans, etc. Assuming, of course, it doesn't go all Woody Harrelson / Rampart, where the whole thing was to push the film. I feel this is a case of "trying to fix something that isn't necessarily broken."